PA Humanities Marketing Campaign
2023
OVErview
PA Humanities put the people first, work towards innovating and growing the community, and sharing tools to network. We dream of a future where everyone can access/explore the humanities and learn how to make a positive impact in their communities without any obstacles. While the PA Humanities program has achieved success, there is considerable untapped potential due to their inability to tailor to the current generations, like Generation Z, lacking media relevance and marketing to college programs.
Through our research on the PA Humanities, we have provided an updated strategy for the PA Humanities moving forward. With 50 successful years under them, we see even more successful years to come.
Background and Strategy
Background and Strategy
Creative Brief
Meet the Team
Grace Brignola
Grace is a Sophomore studying Marketing and Business Information Systems from Phoenixville, PA.
Mireia Vilardell
Mireia is a Senior studying International Business Economics from Barcelona, Spain
Monte Zizzo
Monte is a junior studying marketing and public and professional writing from New York City
Presentation
Ad campaign
Link to video updates
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